Concepedia

Fabiana Gondim Mariutti

FG

10

Publications

200

Citations

10

H-Index

2012

Active since

Affiliations

Universidade de São Paulo(Current)

Universidade de Ribeirão Preto

Universidade Positivo

Leeds Beckett University

Fabiana Gondim Mariutti is an author at Universidade de São Paulo specializing in management, marketing, and business.

Top concepts

BusinessMarketingManagementCultureTourismBrand AwarenessDestination MarketingBrand EquityBrand StrategyBrand Development

Publications per year

2012–2021

10

Publications

10

The Image of Brazil as a Tourism Destination: An Exploratory Study of the American Market

Fabiana Gondim Mariutti, Janaína de Moura Engracia Giraldi, Edson Crescitelli · International Journal of Business Administration · 2013 · 28 citations · Full text

Exploratory Study, Negative Elements, Cultural Tourism +17

How does Brazil measure up? Comparing rankings through the lenses of nation brand indexes

Fabiana Gondim Mariutti, Ralph Tench · Place Branding and Public Diplomacy · 2015 · 28 citations · Full text

Marketing, International Management, Economics +10

The placement of country reputation towards place management

Fabiana Gondim Mariutti · Journal of Place Management and Development · 2017 · 28 citations

Tourism Management, Cross-cultural Placemaking, Place Reputation +19

Branding cities, regions and countries: the roadmap of place brand equity

Fabiana Gondim Mariutti, Janaína de Moura Engracia Giraldi · RAUSP Management Journal · 2021 · 26 citations · Full text

International Marketing, Value Theory, Brand Strategy +21

How does a Brand Reputation-Driven Construct Impact on Country Brand Equity? A Cross-National Study of Brazil and China

Fabiana Gondim Mariutti, Janaína de Moura Engracia Giraldi · Journal of International Consumer Marketing · 2019 · 23 citations

Country Brand Equity, International Marketing, Consumer Research +20

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