Concepedia

Huanhuan Shi

HS

4

Publications

181

Citations

4

H-Index

2016

Active since

Affiliations

University of Nebraska–Lincoln(Current)

Texas A&M University

University of North Carolina at Chapel Hill

Huanhuan Shi is an author at University of Nebraska–Lincoln specializing in marketing, management, and business.

Top concepts

BusinessMarketingManagementSales ManagementBusiness StrategyAccountingPsychologyAdvertisingSocial SciencesGeneral Business

Publications per year

2016–2022

4

Publications

4

Sales Representative Departures and Customer Reassignment Strategies in Business-to-Business Markets

Huanhuan Shi, Shrihari Sridhar, Rajdeep Grewal et al. · Journal of Marketing · 2016 · 83 citations

Marketing Analytics, Customer Satisfaction, Business-to-business Research +17

Organizational Herding in Advertising Spending Disclosures: Evidence and Mechanisms

Huanhuan Shi, Rajdeep Grewal, hari sridhar · Journal of Marketing Research · 2020 · 53 citations

Advertising, Consumer Uncertainty, Organizational Herding +14

Understanding the Performance Effects of “Dark” Salesperson Traits: Machiavellianism, Narcissism, and Psychopathy

Cinthia B. Satornino, Alexis M. Allen, Huanhuan Shi et al. · Journal of Marketing · 2022 · 33 citations

Social Psychology, Social Influence, Personality Traits +18

Organizational Herding in Advertising Spending Disclosures: Evidence and Mechanisms

Huanhuan Shi, Rajdeep Grewal, Shrihari Sridhar · SSRN Electronic Journal · 2017 · 12 citations · Full text

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