Concepedia

Aaleya Rasool

AR

6

Publications

796

Citations

6

H-Index

2017

Active since

Affiliations

Central University of Kashmir(Current)

Prince Sultan University

Indian Institute of Technology Roorkee

Aaleya Rasool is an author at Central University of Kashmir specializing in management, marketing, and interactive marketing.

Top concepts

MarketingManagementConsumer ResearchConsumer EngagementCustomer SatisfactionInteractive MarketingBusinessMedia MarketingBrand ManagementConsumer Behavior

Publications per year

2017–2023

6

Publications

6

Customer engagement in the service context: An empirical investigation of the construct, its antecedents and consequences

Jamid Ul Islam, Linda D. Hollebeek, Zillur Rahman et al. · Journal of Retailing and Consumer Services · 2019 · 313 citations

Customer Satisfaction, Service Research, Interactive Marketing +12

Impact of website attributes on customer engagement in banking: a solicitation of stimulus-organism-response theory

Jamid Ul Islam, Shadma Shahid, Aaleya Rasool et al. · International Journal of Bank Marketing · 2020 · 206 citations

Customer Experience, Customer Satisfaction, Digital Marketing +22

Effect of altitude and aspect on soil organic carbon and nitrogen stocks in the Himalayan Mawer Forest Range

Shabir Ahmed Bangroo, G.R. Najar, Aaleya Rasool · CATENA · 2017 · 165 citations

Nitrogen Stocks, Carbon Sequestration, Biogeochemistry +9

Relational Dynamics between Customer Engagement, Brand Experience, and Customer Loyalty: An Empirical Investigation

Aaleya Rasool, Farooq Shah, Muhammad Tanveer · Journal of Internet Commerce · 2021 · 55 citations

Engaging consumers via online brand communities to achieve brand love and positive recommendations

Mandakini Paruthi, Harsandaldeep Kaur, Jamid Ul Islam et al. · Spanish Journal of Marketing - ESIC · 2022 · 45 citations · Full text

Customer Satisfaction, Digital Marketing, Consumer Research +24

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