Impact of website attributes on customer engagement in banking: a solicitation of stimulus-organism-response theory

Jamid Ul Islam, Shadma Shahid, Aaleya Rasool, +3

International Journal of Bank Marketing

Customer ExperienceCustomer SatisfactionDigital MarketingConsumer ResearchOnline Customer Behavior +20

The role of sensory marketing and brand experience in building emotional attachment and brand loyalty in luxury retail stores

Shadma Shahid, Justin Paul, Faheem Gul Gilal, +1

Psychology and Marketing

MarketingCustomer ExperienceSensory MarketingEmotional AttachmentManagement +11

Intrinsic motivation of luxury consumers in an emerging market

Shadma Shahid, Justin Paul

Journal of Retailing and Consumer Services

LuxuryIntrinsic MotivationConsumer CultureConsumer StudyMotivation +6

Examining consumer experience in using m-banking apps: A study of its antecedents and outcomes

Shadma Shahid, Jamid Ul Islam, Shehla Malik, +1

Journal of Retailing and Consumer Services

Customer ExperienceCustomer SatisfactionFintechMobile CommerceM-banking Apps +11

A qualitative investigation into consumption of halal cosmetic products: the evidence from India

Shadma Shahid, Faheem Ahmed, Uzma Hasan

Journal of Islamic marketing

Consumer StudyConsumer ResearchPurpose India AccountsFood ChoiceConsumer Culture +16

Mobile app vs. desktop browser platforms: the relationships among customer engagement, experience, relationship quality and loyalty intention

Imran Khan, Linda D. Hollebeek, Mobin Fatma, +4

Journal of Marketing Management

Determinants of Muslim consumers’ halal cosmetics repurchase intention: an emerging market’s perspective

Shadma Shahid, Mohammad Ashraf Parray, George Thomas, +2

Journal of Islamic marketing

Market ’Consumer StudyConsumer ResearchBuying BehaviorMuslim Consumers +17

The role of product design in shaping masstige brand passion: A masstige theory perspective

Faheem Gul Gilal, Naeem Gul Gilal, Shadma Shahid, +2

Journal of Business Research

MarketingHealth SciencesPersonal BrandingProduct ExperienceManagement +8

Affordable luxury consumption: an emerging market's perspective

Shadma Shahid, Jamid Ul Islam, Rahela Farooqi, +1

International Journal of Emerging Markets

Customer SatisfactionLuxuryConsumer EconomicsConsumer StudyConsumer Research +18

Why do consumers consume masstige products? A cross-cultural investigation through the lens of self-determination theory

Shadma Shahid, Mohd Adil, Mohd Sadiq, +1

Journal of Retailing and Consumer Services