Shadma Shahid

Impact of website attributes on customer engagement in banking: a solicitation of stimulus-organism-response theory

Jamid Ul Islam, Shadma Shahid, Aaleya Rasool et al. · International Journal of Bank Marketing · 2020 · 206 citations

Customer Experience, Customer Satisfaction, Digital Marketing +22

The role of sensory marketing and brand experience in building emotional attachment and brand loyalty in luxury retail stores

Shadma Shahid, Justin Paul, Faheem Gul Gilal et al. · Psychology and Marketing · 2022 · 153 citations · Full text

Marketing, Customer Experience, Sensory Marketing +13

Intrinsic motivation of luxury consumers in an emerging market

Shadma Shahid, Justin Paul · Journal of Retailing and Consumer Services · 2021 · 134 citations

Luxury, Intrinsic Motivation, Consumer Culture +8

Examining consumer experience in using m-banking apps: A study of its antecedents and outcomes

Shadma Shahid, Jamid Ul Islam, Shehla Malik et al. · Journal of Retailing and Consumer Services · 2021 · 116 citations

Customer Experience, Customer Satisfaction, Fintech +13

A qualitative investigation into consumption of halal cosmetic products: the evidence from India

Shadma Shahid, Faheem Ahmed, Uzma Hasan · Journal of Islamic marketing · 2018 · 106 citations

Consumer Study, Consumer Research, Purpose India Accounts +18