Concepedia

Harsandaldeep Kaur

HK

15

Publications

888

Citations

15

H-Index

2012

Active since

Affiliations

Guru Nanak Dev University(Current)

Chaitanya Bharathi Institute of Technology

Prince Sultan University

Punjab Technical University

University of Business and Technology

Harsandaldeep Kaur is an author at Guru Nanak Dev University specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchConsumer BehaviorCustomer SatisfactionBusinessAdvertisingBrand AwarenessMedia MarketingDigital Marketing

Publications per year

2012–2022

15

Publications

15

The role of brand community identification and reward on consumer brand engagement and brand loyalty in virtual brand communities

Harsandaldeep Kaur, Mandakini Paruthi, JamidUl Islam et al. · Telematics and Informatics · 2019 · 296 citations

Marketing, Consumer Brand Engagement, Brand Equity +13

Satisfaction, trust and loyalty: investigating the mediating effects of commitment, switching costs and corporate image

Harsandaldeep Kaur, Harmeen Soch · Journal of Asia Business Studies · 2018 · 117 citations

Customer Satisfaction, Digital Marketing, Switching Costs +23

Scale Development and Validation for Measuring Online Engagement

Mandakini Paruthi, Harsandaldeep Kaur · Journal of Internet Commerce · 2017 · 61 citations

Customer Satisfaction, Online Experiment, Public Engagement +20

Mediating roles of commitment and corporate image in the formation of customer loyalty

Harsandaldeep Kaur, Harmeen Soch · Journal of Indian Business Research · 2013 · 57 citations

Customer Satisfaction, Digital Marketing, Brand Strategy +22

Segmenting Generation Y using the Big Five personality traits: understanding differences in fashion consciousness, status consumption and materialism

Harsandaldeep Kaur, Sahiba Anand · Young Consumers Insight and Ideas for Responsible Marketers · 2018 · 48 citations

Big Five, Consumer Study, Social Psychology +26

Rows per page

1–5 of 15