Concepedia
Statistics
Publications
4
Citations
420
H-Index
Active since
2017
Affiliations
Guru Nanak Dev University(Current)
Chaitanya Bharathi Institute of Technology
Prince Sultan University
University of Business and Technology
Mandakini Paruthi is an author at Guru Nanak Dev University specializing in consumer behavior, interactive marketing, and management.
Top concepts
MarketingManagementConsumer BehaviorConsumer ResearchInteractive MarketingConsumer EngagementCustomer SatisfactionArtsBusinessAdvertising
Publications per year
2017–2022
The role of brand community identification and reward on consumer brand engagement and brand loyalty in virtual brand communities
Harsandaldeep Kaur, Mandakini Paruthi, JamidUl Islam et al. · Telematics and Informatics · 2019 · 296 citations
Marketing, Consumer Brand Engagement, Brand Equity +13
Scale Development and Validation for Measuring Online Engagement
Mandakini Paruthi, Harsandaldeep Kaur · Journal of Internet Commerce · 2017 · 61 citations
Customer Satisfaction, Online Experiment, Public Engagement +20
Engaging consumers via online brand communities to achieve brand love and positive recommendations
Mandakini Paruthi, Harsandaldeep Kaur, Jamid Ul Islam et al. · Spanish Journal of Marketing - ESIC · 2022 · 45 citations · Full text
Customer Satisfaction, Digital Marketing, Consumer Research +24
Mobile Phone Buying Decisions among Young Adults: An Empirical Study of Influencing Factors
Muhammad Tanveer, Harsandaldeep Kaur, George Thomas et al. · Sustainability · 2021 · 18 citations · Full text
Customer Satisfaction, Young Adults, Behavioral Decision Making +24
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