Concepedia

Harmeen Soch

HS

8

Publications

318

Citations

8

H-Index

2008

Active since

Affiliations

Guru Nanak Dev University(Current)

Punjab Technical University

Harmeen Soch is an author at Guru Nanak Dev University specializing in management, customer satisfaction, and marketing.

Top concepts

BusinessMarketingManagementCustomer SatisfactionConsumer ResearchService QualityOrganizational BehaviorConsumer BehaviorDigital MarketingRelationship Marketing

Publications per year

2008–2024

8

Publications

8

Satisfaction, trust and loyalty: investigating the mediating effects of commitment, switching costs and corporate image

Harsandaldeep Kaur, Harmeen Soch · Journal of Asia Business Studies · 2018 · 117 citations

Customer Satisfaction, Digital Marketing, Switching Costs +23

Mediating roles of commitment and corporate image in the formation of customer loyalty

Harsandaldeep Kaur, Harmeen Soch · Journal of Indian Business Research · 2013 · 57 citations

Customer Satisfaction, Digital Marketing, Brand Strategy +22

<i>Validating Antecedents of Customer Loyalty for Indian Cell Phone Users</i>

Harsandaldeep Kaur, Harmeen Soch · Vikalpa The Journal for Decision Makers · 2012 · 47 citations · Full text

Customer Satisfaction, Mobile Marketing, Mobile Commerce +13

Does Customer Relationship Management Activity Affect Firm Performance?

Harmeen Soch, H.S. Sandhu · Global Business Review · 2008 · 37 citations

Customer Satisfaction, Firm Performance, Organizational Behavior +17

Up in the air! Airline passenger's brand experience and its impact on brand satisfaction mediated by brand love

Harleen Pabla, Harmeen Soch · Journal of Air Transport Management · 2022 · 19 citations

Customer Satisfaction, Advertising, Brand Equity +10

Rows per page

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