Isabel Sánchez‐García

Effects of dissatisfaction in tourist services: The role of anger and regret

Isabel Sánchez‐García, Rafael Currás Pérez · Tourism Management · 2011 · 207 citations

Customer Satisfaction, Tourism Management, Behavioral Sciences +12

Brand credibility in cause‐related marketing: the moderating role of consumer values

José Enrique Bigné Alcañiz, Rafael Currás Pérez, Isabel Sánchez‐García · Journal of Product & Brand Management · 2009 · 178 citations

Altruistic Brand Motivations, Consumer Motivation, Consumer Research +21

How social, environmental, and economic CSR affects consumer‐perceived value: Does perceived consumer effectiveness make a difference?

Rafael Currás Pérez, Consuelo Dolz, María José Miquel Romero et al. · Corporate Social Responsibility and Environmental Management · 2018 · 163 citations

Socially Responsible Product, Consumer Study, Value Theory +24

When Satisfied Consumers Do Not Return: Variety Seeking's Effect on Short‐ and Long‐Term Intentions

Isabel Sánchez‐García, Rik Pieters, Marcel Zeelenberg et al. · Psychology and Marketing · 2012 · 90 citations

Customer Satisfaction, Consumer Uncertainty, Long‐term Intentions +22

Factors contributing brand attitude in advergames: Entertainment and irritation

José Martí Parreño, Joaquín Aldás Manzano, Rafael Currás Pérez et al. · Journal of Brand Management · 2012 · 75 citations

Marketing, Advertising, Management +6