Concepedia

Woonbong Na

WN

Statistics

Publications

11

Citations

287

H-Index

10

Active since

1998

Affiliations

Nanyang Technological University(Current)

Kyung Hee University

Auckland University of Technology

Silla University

Hallym University Medical Center

Woonbong Na is an author at Nanyang Technological University specializing in marketing, business, and marketing management.

Publications per year

1998–2010

11

Publications

11

Endorsement Theory: How Consumers Relate to Celebrity Models

Roger Marshall, Woonbong Na, Gabriel State et al. · Journal of Advertising Research · 2008 · 51 citations

Business, Marketing, Marketing Management +13

Complainers versus non-complainers: a multi-national investigation of individual and situational influences on customer complaint behaviour

Piyush Sharma, Roger Marshall, Peter Alan Reday et al. · Journal of Marketing Management · 2010 · 50 citations

Business, Marketing, Psychology +17

An experimental study of the role of brand strength in the relationship between the medium of communication and perceived credibility of the message

Roger Marshall, Woonbong Na · Journal of Interactive Marketing · 2003 · 35 citations

Business, Marketing, Marketing Management +16

Brand power revisited: measuring brand equity in cyber‐space

Woonbong Na, Roger Marshall · Journal of Product & Brand Management · 2005 · 35 citations

Business, Marketing, Marketing Management +13

An empirical study of the purchase role structure in Korean families

Woonbong Na, Youngseok Son, Roger Marshall · Psychology and Marketing · 1998 · 25 citations

Social Sciences, Economics, Sociology +17

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