Concepedia

Peter Alan Reday

PA

Statistics

Publications

3

Citations

88

H-Index

3

Active since

2007

Affiliations

Auckland University of Technology(Current)

Youngstown State University

Peter Alan Reday is an author at Auckland University of Technology specializing in marketing, business, and marketing management.

Publications per year

2007–2010

3

Publications

3

Complainers versus non-complainers: a multi-national investigation of individual and situational influences on customer complaint behaviour

Piyush Sharma, Roger Marshall, Peter Alan Reday et al. · Journal of Marketing Management · 2010 · 50 citations

, , +17

An interdisciplinary approach to assessing the characteristics and sales potential of modern salespeople

Peter Alan Reday, Roger Marshall, A. Parasuraman · Industrial Marketing Management · 2008 · 27 citations

, , +16

Internet‐enabled youth and power in family decisions

Roger Marshall, Peter Alan Reday · Young Consumers Insight and Ideas for Responsible Marketers · 2007 · 11 citations

, , +14

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