Concepedia
Statistics
Publications
5
Citations
83
H-Index
Active since
1998
Affiliations
Nanyang Technological University(Current)
Hallym University Medical Center
Silla University
Hallym University
Youngseok Son is an author at Nanyang Technological University specializing in marketing, strategic marketing, and family economics.
Publications per year
1998–2007
An empirical study of the purchase role structure in Korean families
Woonbong Na, Youngseok Son, Roger Marshall · Psychology and Marketing · 1998 · 25 citations
Social Sciences, Economics, Sociology +17
Why buy second‐best? The behavioral dynamics of market leadership
Woonbong Na, Youngseok Son, Roger Marshall · Journal of Product & Brand Management · 2007 · 21 citations
Business, Marketing, Marketing Management +15
How Businesses Buy Advertising Agency Services A way to segment advertising agencies’ markets?
Woonbong Na, Roger Marshall, Youngseok Son · Journal of Advertising Research · 2003 · 17 citations
Business, Marketing, Organizational Behavior +17
Purchase‐role structure in Korean families: Revisited
Woonbong Na, Youngseok Son, Roger Marshall · Psychology and Marketing · 2002 · 10 citations
Social Sciences, Economics, Behavioral Economics +15
An Assessment of Advertising Agency Service Quality
Woonbong Na, Roger Marshall, Youngseok Son · Journal of Advertising Research · 1999 · 10 citations
Business, Marketing, Marketing Management +11
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