Kyung‐Il Ghymn

Cross‐cultural Colour Comparisons: Global Marketers Beware!

Laurence Jacobs, Charles F. Keown, Reginald Worthley et al. · International Marketing Review · 1991 · 194 citations

Business, Marketing, Marketing Management +13

Information Content of Advertising in the United States, Japan, South Korea, and the People's Republic of China

Charles F. Keown, Laurence Jacobs, Richard W. Schmidt et al. · International Journal of Advertising · 1992 · 58 citations

Business, Communication, Marketing +10

Multinational Enterprises from the Third World

Kyung‐Il Ghymn · Journal of International Business Studies · 1980 · 44 citations

Business, International Business, International Management +13

Australian import managers’ purchasing decision behavior: an empirical study

Kyung‐Il Ghymn, Peter W. Liesch, Jan Mattsson · International Marketing Review · 1999 · 39 citations

Management, International Business, International Management +17

The relative importance of import decision variables

Kyung‐Il Ghymn · Journal of the Academy of Marketing Science · 1983 · 28 citations

Social Sciences, Economics, International Business +5