Concepedia

Bendik M. Samuelsen

BM

11

Publications

579

Citations

11

H-Index

2007

Active since

Affiliations

BI Norwegian Business School(Current)

Nanyang Technological University

University of Stavanger

Duke University

Høyskolen Kristiania

Bendik M. Samuelsen is an author at BI Norwegian Business School specializing in management, marketing, and consumer research.

Top concepts

MarketingManagementBusinessConsumer ResearchBrand EquityBrand StrategyBrand AwarenessBrand ManagementBrand DevelopmentBusiness Strategy

Publications per year

2007–2022

11

Publications

11

Customer perceived value in B-t-B service relationships: Investigating the importance of corporate reputation

Håvard Hansen, Bendik M. Samuelsen, Pål R. Silseth · Industrial Marketing Management · 2007 · 260 citations

B-t-b Service Relationships, Customer Satisfaction, Service Quality +10

On the Persuasiveness of Similar Others: The Role of Mentalizing and the Feeling of Certainty

Ali Faraji‐Rad, Bendik M. Samuelsen, Luk Warlop · Journal of Consumer Research · 2015 · 62 citations · Full text

The perils of self‐brand connections: Consumer response to changes in brand meaning

Tarje Gaustad, Bendik M. Samuelsen, Luk Warlop et al. · Psychology and Marketing · 2018 · 54 citations

Brand Acquisitions, Change Brand Meaning, Brand Strategy +19

The moderating effects of need for cognition on drivers of customer loyalty

Håvard Hansen, Bendik M. Samuelsen, James Sallis · European Journal of Marketing · 2013 · 51 citations

Customer Experience, Customer Satisfaction, Consumer Uncertainty +24

Too much of a good thing? Consumer response to strategic changes in brand image

Tarje Gaustad, Bendik M. Samuelsen, Luk Warlop et al. · International Journal of Research in Marketing · 2019 · 46 citations

Marketing, Brand Positioning, Management +10

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