Concepedia

Tarje Gaustad

TG

2

Publications

100

Citations

2

H-Index

2018

Active since

Affiliations

BI Norwegian Business School(Current)

Høyskolen Kristiania

Duke University

Tarje Gaustad is an author at BI Norwegian Business School specializing in brand management, brand equity, and brand development.

Top concepts

BusinessMarketingManagementBrand EquityBrand StrategyBrand AwarenessBrand ManagementBrand DevelopmentBrand PositioningConsumer Research

Publications per year

2018–2019

2

Publications

2

The perils of self‐brand connections: Consumer response to changes in brand meaning

Tarje Gaustad, Bendik M. Samuelsen, Luk Warlop et al. · Psychology and Marketing · 2018 · 54 citations

Brand Acquisitions, Change Brand Meaning, Brand Strategy +19

Too much of a good thing? Consumer response to strategic changes in brand image

Tarje Gaustad, Bendik M. Samuelsen, Luk Warlop et al. · International Journal of Research in Marketing · 2019 · 46 citations

Marketing, Brand Positioning, Management +10

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