Ilyoung Ju

Nostalgic marketing, perceived self-continuity, and consumer decisions

Ilyoung Ju, Jihye Kim, Mark Jaewon Chang et al. · Management Decision · 2016 · 74 citations

Consumer Study, Nostalgic Marketing, Consumer Research +16

Are Social Marketing and Advertising Communications (SMACs) Meaningful?: A Survey of Facebook User Emotional Responses, Source Credibility, Personal Relevance, and Perceived Intrusiveness

Jon D. Morris, Yunmi Choi, Ilyoung Ju · Journal of Current Issues & Research in Advertising · 2016 · 45 citations

Social Marketing, Consumer Research, Social Influence +17

Does Influencer–Follower Relationship Matter? Exploring How Relationship Norms and Influencer–Product Congruence Affect Advertising Effectiveness across Product Categories

Ilyoung Ju, Chen Lou · Journal of Interactive Advertising · 2022 · 37 citations

The influence of life satisfaction on nostalgic advertising and attitude toward a brand

Ilyoung Ju, Jong Woo Jun, Naa Amponsah Dodoo et al. · Journal of Marketing Communications · 2015 · 26 citations

Quality Of Life, Customer Satisfaction, Consumer Study +18

The Mind-Set to Share: An Exploration of Antecedents of Narrowcasting Versus Broadcasting in Digital Advertising

Ilyoung Ju, Yi He, Qimei Chen et al. · Journal of Advertising · 2017 · 20 citations

Digital Marketing, Targeted Advertising, Consumer Research +20