Mark Jaewon Chang

Nostalgic marketing, perceived self-continuity, and consumer decisions

Ilyoung Ju, Jihye Kim, Mark Jaewon Chang et al. · Management Decision · 2016 · 74 citations

Consumer Study, Nostalgic Marketing, Consumer Research +16

The Effects of Perceived Team Performance and Social Responsibility on Pride and Word-of-Mouth Recommendation

Mark Jaewon Chang, Joon‐Ho Kang, Yong Jae Ko et al. · Sport Marketing Quarterly · 2017 · 35 citations

Customer Satisfaction, Perceived Team Performance, Reputation Management +28

The effects of perceived CSR, pride, team identification, and regional attachment: the moderating effect of gender

Mark Jaewon Chang, Yong Jae Ko, Daniel P. Connaughton et al. · Journal of Sport & Tourism · 2016 · 32 citations

The Impact of Self-Continuity on Fans' Pride and Word-of-Mouth Recommendations: The Moderating Effects of Team Performance and Social Responsibility Associations

Mark Jaewon Chang, Daniel P. Connaughton, Ilyoung Ju et al. · Sport Marketing Quarterly · 2019 · 19 citations · Full text

The effect of nostalgia on self-continuity, pride, and intention to visit a sport team's hometown

Mark Jaewon Chang, Robert C. Schneider, Daniel P. Connaughton et al. · Journal of Sport & Tourism · 2019 · 12 citations

Social Psychology, Sport Fan, Education +18