Adrienne Muldrow - Concepedia

Author

Adrienne Muldrow

East Carolina University ORCID

Also Known As

Adrienne F. Muldrow, Adrienne Fayola Muldrow, Adrienne Muldrow, Keith Richards

Publications

503

Citations

H-Index

Concepts

All Affiliations

East Carolina University Washington State University

About

Adrienne Muldrow is an author at East Carolina University specializing in marketing, advertising, and management.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	4	4	234
2	Arts	2	2	114
3	Business	1	1	47
4	Education	1	1	108
5	Health Sciences	1	1	18

Adrienne Muldrow

Publications

489

Citations

H-Index

Page 1

	Year	Citations
The experiential pleasure of food: A savoring journey to food well-being Wided Batat, Paula C. Peter, Emily M. Moscato, Journal of Business Research Food ChoiceQuality Of LifeCultureBehavioral SciencesWell-being (Positive Psychology)	2018	150
Diversity and inclusion in advertising research Martin Eisend, Adrienne Muldrow, Sara Rosengren International Journal of Advertising Targeted AdvertisingAdvertising ResearchConsumer ResearchEducationInclusive Advertising	2022	108
Examining How Media Literacy and Personality Factors Predict Skepticism Toward Alcohol Advertising Erica Weintraub Austin, Adrienne Muldrow, Bruce Austin Journal of Health Communication Consumer ResearchSocial MarketingConsumer AttitudePsychologyJournalism	2016	67
Understanding drivers of brand love - the role of personalized ads on social media Trang P. Tran, Adrienne Muldrow, Khanh Ngoc Bich Ho Journal of Consumer Marketing Digital MarketingPersonalized AdsConsumer ResearchBrand StrategyBrand Love	2020	47
The Weight of Things: Understanding African American Women’s Perceptions of Health, Body Image, and Attractiveness Nicole Ola Cameron, Adrienne Muldrow, Whitney Stefani Qualitative Health Research Health DisparitiesHealth PsychologySocial Determinants Of HealthRacial StudyBlack Experience	2018	29
The influence of exercise during pregnancy on racial/ethnic health disparities and birth outcomes Madigan Raper, Samantha M. McDonald, Carol A. Johnston, BMC Pregnancy and Childbirth	2021	21
Healthy Food Identification: Food Cues and Claims Affect Speeded and Thoughtful Evaluations of Food Rachel L. Bailey, Adrienne Muldrow Health Communication Food ChoiceNutritionFood CuesBehavioral SciencesFood Authenticity	2018	18
News framing of e-cigarettes: A cross-national study of the US, UK, and Korea Jin‐Ae Kang, Peter J. Schulz, Glenn T. Hubbard, Communication Studies	2021	14
The platformed money ecosystem: Digital financial platforms, datafication, and reimagining financial well‐being Akon E. Ekpo, Jenna Drenten, Pia A. Albinsson, Journal of Consumer Affairs	2022	13
The Role of Interdependent Self-Construal in Increasing Donation Behavioral Intention: Underlying Processing Mechanism of Impression Motives Yoon-Joo Lee, Jihye Choi, Adrienne Muldrow Journal of Current Issues & Research in Advertising Behavioral Decision MakingSocial PsychologyImpression MotivesPrivate ContextSocial Influence	2019	12

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