Trang P. Tran

A study of factors that contribute to online review helpfulness

Albert Huang, Kuanchin Chen, David C. Yen et al. · Computers in Human Behavior · 2015 · 351 citations

Customer Satisfaction, Online Customer Behavior, Customer Review +15

Getting to know you: Social media personalization as a means of enhancing brand loyalty and perceived quality

Tyler Shanahan, Trang P. Tran, Erik Taylor · Journal of Retailing and Consumer Services · 2018 · 283 citations

Marketing, Customer Satisfaction, Social Media +11

Personalized ads on Facebook: An effective marketing tool for online marketers

Trang P. Tran · Journal of Retailing and Consumer Services · 2017 · 175 citations

Viral Marketing, Advertising, Social Media +15

Enhancing brand equity of branded mobile apps via motivations: A service-dominant logic perspective

Trang P. Tran, Enping Shirley, Erik Taylor · Journal of Business Research · 2020 · 76 citations

Marketing, Mobile Marketing, Brand Equity +10

The extension of animosity model of foreign product purchase: Does country of origin matter?

Hung Trong Hoang, Khanh Ngoc Bich Ho, Trang P. Tran et al. · Journal of Retailing and Consumer Services · 2021 · 59 citations

Marketing, Economics, International Marketing +13