Trang P. Tran

A study of factors that contribute to online review helpfulness

Albert Huang, Kuanchin Chen, David C. Yen et al. · Computers in Human Behavior · 2015 · 356 citations

Social Sciences, Marketing, Social Psychology +12

Getting to know you: Social media personalization as a means of enhancing brand loyalty and perceived quality

Tyler Shanahan, Trang P. Tran, Erik Taylor · Journal of Retailing and Consumer Services · 2018 · 296 citations

Business, Marketing, Marketing Management +14

Personalized ads on Facebook: An effective marketing tool for online marketers

Trang P. Tran · Journal of Retailing and Consumer Services · 2017 · 183 citations

Business, Marketing, Marketing Management +16

Enhancing brand equity of branded mobile apps via motivations: A service-dominant logic perspective

Trang P. Tran, Enping Shirley, Erik Taylor · Journal of Business Research · 2020 · 83 citations

Business, Marketing, Marketing Management +11

How personalized advertising affects equity of brands advertised on Facebook? A mediation mechanism

Trang P. Tran, Chien‐Wei Lin, Sally Baalbaki et al. · Journal of Business Research · 2020 · 62 citations

Business, Marketing, Marketing Management +11