Concepedia

Tyler Shanahan

TS

1

Publications

283

Citations

1

H-Index

2018

Active since

Affiliations

East Carolina University(Current)

Tyler Shanahan is an author at East Carolina University specializing in brand equity, customer satisfaction, and brand loyalty.

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Publications per year

2018–2018

1

Publications

1

Getting to know you: Social media personalization as a means of enhancing brand loyalty and perceived quality

Tyler Shanahan, Trang P. Tran, Erik Taylor · Journal of Retailing and Consumer Services · 2018 · 283 citations

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