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Author

Tyler Shanahan

East Carolina University

Also Known As

Tyler Shanahan

2

Publications

283

Citations

1

H-Index

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East Carolina University
TS

About

Tyler Shanahan is an author at East Carolina University specializing in brand equity, customer satisfaction, and brand loyalty.

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Arts

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Management

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Marketing

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Digital Marketing

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Tyler Shanahan

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1

Publications

283

Citations

1

H-Index

YearCitations

Getting to know you: Social media personalization as a means of enhancing brand loyalty and perceived quality

Tyler Shanahan, Trang P. Tran, Erik Taylor

Journal of Retailing and Consumer Services

2018

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