Erik Taylor

Getting to know you: Social media personalization as a means of enhancing brand loyalty and perceived quality

Tyler Shanahan, Trang P. Tran, Erik Taylor · Journal of Retailing and Consumer Services · 2018 · 283 citations

Marketing, Customer Satisfaction, Social Media +11

Control Variables in Leadership Research: A Qualitative and Quantitative Review

Jeremy B. Bernerth, Michael S. Cole, Erik Taylor et al. · Journal of Management · 2017 · 181 citations

Organizations, Popular Control Variables, Education +17

Enhancing brand equity of branded mobile apps via motivations: A service-dominant logic perspective

Trang P. Tran, Enping Shirley, Erik Taylor · Journal of Business Research · 2020 · 76 citations

Marketing, Mobile Marketing, Brand Equity +10

Making sense of climate: A meta-analytic extension of the competing values framework

Jeremy M. Beus, Shelby J. Solomon, Erik Taylor et al. · Organizational Psychology Review · 2020 · 45 citations

Cvf Climates, Organizations, Workplace Psychology +23

Integrating organizational climate theory: A domain-independent explanation for climate formation and function.

Jeremy M. Beus, Jacob Smith, Erik Taylor · Journal of Applied Psychology · 2023 · 38 citations