Concepedia

Enping Shirley

ES

Statistics

Publications

2

Citations

96

H-Index

2

Active since

2015

Affiliations

East Carolina University(Current)

Enping Shirley is an author at East Carolina University specializing in network effects, mobile marketing, and brand awareness.

Publications per year

2015–2020

2

Publications

2

Enhancing brand equity of branded mobile apps via motivations: A service-dominant logic perspective

Trang P. Tran, Enping Shirley, Erik Taylor · Journal of Business Research · 2020 · 83 citations

, , +11

Network externalities in online video games: an empirical analysis utilizing online product ratings

Yong Liu, Enping Shirley, Jun Yang · Marketing Letters · 2015 · 13 citations

, , +13

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