Concepedia
Statistics
Publications
2
Citations
106
H-Index
Active since
2020
Affiliations
East Carolina University(Current)
Hue University
Khanh Ngoc Bich Ho is an author at East Carolina University specializing in management, marketing, and business.
Top concepts
BusinessMarketingManagementConsumer ResearchArtsTradeBrandingEconomicsAdvertisingBrand Equity
Publications per year
2020–2021
The extension of animosity model of foreign product purchase: Does country of origin matter?
Hung Trong Hoang, Khanh Ngoc Bich Ho, Trang P. Tran et al. · Journal of Retailing and Consumer Services · 2021 · 59 citations
Marketing, Economics, International Marketing +13
Understanding drivers of brand love - the role of personalized ads on social media
Trang P. Tran, Adrienne Muldrow, Khanh Ngoc Bich Ho · Journal of Consumer Marketing · 2020 · 47 citations
Digital Marketing, Personalized Ads, Consumer Research +23
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