Concepedia

Yanhui Zhao

YZ

8

Publications

339

Citations

8

H-Index

2015

Active since

Affiliations

Michigan State University(Current)

University of Nebraska at Omaha

West Virginia University

University of Alabama

Baylor University

Yanhui Zhao is an author at Michigan State University specializing in management, business, and marketing.

Top concepts

BusinessManagementMarketingBusiness StrategyCustomer SatisfactionText MiningSales ManagementInternational SalesInternational BusinessSupply Chain Management

Publications per year

2015–2023

8

Publications

8

Contract Specificity, Contract Violation, and Relationship Performance in International Buyer–Supplier Relationships

David A. Griffith, Yanhui Zhao · Journal of International Marketing · 2015 · 81 citations

Negotiation, Trade, Client-supplier Relationships +20

How does green innovation affect supplier-customer relationships? A study on customer and relationship contingencies

Xinchun Wang, Yanhui Zhao, Limin Hou · Industrial Marketing Management · 2020 · 53 citations

Relationship Contingencies, Customer Satisfaction, Supplier-customer Relationships +12

<i>JPSSM</i>since the beginning: intellectual cornerstones, knowledge structure, and thematic developments

Wyatt A. Schrock, Yanhui Zhao, Douglas E. Hughes et al. · Journal of Personal Selling and Sales Management · 2016 · 49 citations

Identity change vs. strategy change: the effects of rebranding announcements on stock returns

Yanhui Zhao, Roger J. Calantone, Clay M. Voorhees · Journal of the Academy of Marketing Science · 2018 · 47 citations

Corporate Strategy, Identity Change, Business +6

On the nature of international sales and sales management research: a social network–analytic perspective

Wyatt A. Schrock, Yanhui Zhao, Keith Richards et al. · Journal of Personal Selling and Sales Management · 2018 · 34 citations

Digital Marketing, International Marketing, Sales Management Research +18

Rows per page

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