Concepedia

Alex Jiyoung Kim

AJ

8

Publications

204

Citations

8

H-Index

2017

Active since

Affiliations

Sungkyunkwan University(Current)

San Francisco State University

University of California, Riverside

Yonsei University

Alex Jiyoung Kim is an author at Sungkyunkwan University specializing in management, marketing, and business.

Top concepts

MarketingManagementBusinessBrand ManagementConsumer ResearchBrand EquityBrand StrategyBrand AwarenessBrand DevelopmentBranding

Publications per year

2017–2023

8

Publications

8

Effects of mergers and acquisitions on brand loyalty in luxury Brands: The moderating roles of luxury tier difference and social media

Yerim Chung, Alex Jiyoung Kim · Journal of Business Research · 2019 · 55 citations

Marketing, Mergers And Acquisitions, Social Media +12

The effects of eWOM characteristics on consumer ratings: evidence from TripAdvisor.com

Yeohong Yoon, Alex Jiyoung Kim, Jeeyeon Kim et al. · International Journal of Advertising · 2019 · 49 citations

Does Michelin effect exist? An empirical study on the effects of Michelin stars

Dohyung Bang, Kyu-Wan Choi, Alex Jiyoung Kim · International Journal of Contemporary Hospitality Management · 2022 · 28 citations

Customer Satisfaction, Consumer Study, Consumer Research +20

How should retail advertisers manage multiple keywords in paid search advertising?

Alex Jiyoung Kim, Sungha Jang, Hyun S. Shin · Journal of Business Research · 2019 · 19 citations

Advertising, Digital Marketing, Targeted Advertising +8

The characteristics and business impact of children’s electronic word of mouth in marketing communications

Tong Bao, Tung‐lung Steven Chang, Alex Jiyoung Kim et al. · International Journal of Advertising · 2019 · 15 citations

Rows per page

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