Concepedia
Statistics
Publications
4
Citations
98
H-Index
Active since
2015
Affiliations
Hanyang University(Current)
Ewha Womans University
Hyun S. Shin is an author at Hanyang University specializing in marketing, business, and marketing management.
Publications per year
2015–2022
Cosmopolitanism and ethical consumption: An extended theory of planned behavior and modeling for fair trade coffee consumers in South Korea
Hye-Mi Lee, Yanhong Jin, Hyun S. Shin · Sustainable Development · 2018 · 38 citations
Business, Marketing, Social Psychology +17
Brand Performance Volatility from Marketing Spending
Marc Fischer, Hyun S. Shin, Dominique M. Hanssens · Management Science · 2015 · 24 citations · Full text
Business, Marketing, Marketing Management +14
How should retail advertisers manage multiple keywords in paid search advertising?
Alex Jiyoung Kim, Sungha Jang, Hyun S. Shin · Journal of Business Research · 2019 · 21 citations
An integrated model of prosocial crowdfunding decision: Three utility components and three informational cues
Jenny Jeongeun Yoo, Jihoon Jhang, Sangyoung Song et al. · Electronic Commerce Research and Applications · 2022 · 15 citations
Social Sciences, Business Economics, Economics +14
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