Concepedia
Statistics
Publications
8
Citations
343
H-Index
Active since
1993
Affiliations
Long Island University(Current)
New Jersey Institute of Technology
Tung‐lung Steven Chang is an author at Long Island University specializing in business, marketing strategy, and marketing.
Publications per year
1993–2019
Finding disseminators via electronic word of mouth message for effective marketing communications
Tong Bao, Tung‐lung Steven Chang · Decision Support Systems · 2014 · 104 citations · Full text
Business, Marketing, Marketing Management +8
International diffusion of embodied and disembodied technology: A network analysis approach
Hsin‐Yu Shih, Tung‐lung Steven Chang · Technological Forecasting and Social Change · 2008 · 93 citations
Management, International Business, Technology Management +15
Cultivating global experience curve advantage on technology and marketing capabilities
Tung‐lung Steven Chang · International Marketing Review · 1996 · 48 citations
Business, Marketing, Marketing Management +17
Competitive Strategies of Tiawanese PC Firms in Their Internationalization Process
Tung‐lung Steven Chang, Phillip D. Grub · Journal of Global Marketing · 1993 · 31 citations
Business, Strategic Management, Strategy +17
Formulating adaptive marketing strategies in a global industry
Tung‐lung Steven Chang · International Marketing Review · 1995 · 23 citations
Business, Marketing, Strategic Management +15
1–5 of 8