Concepedia

Tong Bao

TB

3

Publications

153

Citations

3

H-Index

2014

Active since

Affiliations

Long Island University(Current)

Tong Bao is an author at Long Island University specializing in marketing communication, marketing analytics, and interactive marketing.

Top concepts

Publications per year

2014–2020

3

Publications

3

Finding disseminators via electronic word of mouth message for effective marketing communications

Tong Bao, Tung‐lung Steven Chang · Decision Support Systems · 2014 · 104 citations · Full text

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Metagenomic insights into seasonal variations in the soil microbial community and function in a Larix gmelinii forest of Mohe, China

Tong Bao, Shilin Deng, Kaiyue Yu et al. · Journal of Forestry Research · 2020 · 34 citations

, , +11

The characteristics and business impact of children’s electronic word of mouth in marketing communications

Tong Bao, Tung‐lung Steven Chang, Alex Jiyoung Kim et al. · International Journal of Advertising · 2019 · 15 citations

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