Concepedia

Yerim Chung

YC

3

Publications

80

Citations

3

H-Index

2008

Active since

Affiliations

Yonsei University(Current)

Yerim Chung is an author at Yonsei University specializing in brand development, luxury branding, and brand equity.

Top concepts

BusinessMarketingManagementBrand EquitySocial MediaBrand LoyaltyBrand StrategyBrand AwarenessLuxury BrandingBrand Management

Publications per year

2008–2019

3

Publications

3

Effects of mergers and acquisitions on brand loyalty in luxury Brands: The moderating roles of luxury tier difference and social media

Yerim Chung, Alex Jiyoung Kim · Journal of Business Research · 2019 · 55 citations

Marketing, Mergers And Acquisitions, Social Media +12

The 0–1 inverse maximum stable set problem

Yerim Chung, Marc Demange · Discrete Applied Mathematics · 2008 · 15 citations

Inverse Problems, Extremal Set Theory

Notes on inverse bin-packing problems

Yerim Chung, Myoung‐Ju Park · Information Processing Letters · 2014 · 10 citations

Rows per page

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