Malika Malika

The Context (In)Dependence of Low-Fit Brand Extensions

Pragya Mathur, Malika Malika, Nidhi Agrawal et al. · Journal of Marketing · 2022 · 19 citations

Business, Marketing, Marketing Management +10

Perceived financial constraints and normative influence: discretionary purchase decisions across cultures

Malika Malika, Durairaj Maheswaran, Shailendra Pratap Jain · Journal of the Academy of Marketing Science · 2021 · 17 citations · Full text

Business, Behavioral Sciences, Marketing +13

Busy or poor: How time or money scarcity cues differentially impact purchase decisions regarding service firms

Malika Malika, Durairaj Maheswaran · Journal of the Academy of Marketing Science · 2023 · 14 citations · Full text

Management, Marketing, Marketing Management +9

Does scarcity increase or decrease donation behaviors? An investigation considering resource-specific scarcity and individual person-thing orientation

Malika Malika, Tanuka Ghoshal, Pragya Mathur et al. · Journal of the Academy of Marketing Science · 2023 · 11 citations · Full text

Public Affairs, Social Psychology, Fundraising +13