Concepedia

Pragya Mathur

PM

Statistics

Publications

11

Citations

511

H-Index

11

Active since

2009

Affiliations

Baruch College(Current)

New York University

University of Washington

Pragya Mathur is an author at Baruch College specializing in business, marketing, and psychology.

Publications per year

2009–2023

11

Publications

11

The Effects of Country-Related Affect on Product Evaluations

Cathy Yi Chen, Pragya Mathur, Durairaj Maheswaran · Journal of Consumer Research · 2014 · 106 citations

Business, International Business, Marketing +14

Consumers' implicit theories about personality influence their brand personality judgments

Pragya Mathur, Shailendra Pratap Jain, Durairaj Maheswaran · Journal of Consumer Psychology · 2012 · 94 citations

Business, Marketing, Marketing Management +14

The Influence of Consumers’ Lay Theories on Approach/Avoidance Motivation

Shailendra Pratap Jain, Pragya Mathur, Durairaj Maheswaran · Journal of Marketing Research · 2009 · 86 citations

Business, Psychology, Social Psychology +13

Consumer mindsets and self‐enhancement: Signaling versus learning

Pragya Mathur, HaeEun Helen Chun, Durairaj Maheswaran · Journal of Consumer Psychology · 2015 · 78 citations

Business, Marketing, Psychology +14

The influence of implicit theories and message frame on the persuasiveness of disease prevention and detection advocacies

Pragya Mathur, Shailendra Pratap Jain, Meng-Hua Hsieh et al. · Organizational Behavior and Human Decision Processes · 2013 · 33 citations

Social Sciences, Health Promotion, Psychology +15

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