Concepedia

Cathy Yi Chen

CY

Statistics

Publications

3

Citations

288

H-Index

3

Active since

2006

Affiliations

Singapore Management University(Current)

New York University

Cathy Yi Chen is an author at Singapore Management University specializing in marketing, business, and host country effects.

Publications per year

2006–2014

3

Publications

3

Nation Equity: Incidental Emotions in Country-of-Origin Effects

Durairaj Maheswaran, Cathy Yi Chen · Journal of Consumer Research · 2006 · 145 citations · Full text

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The Effects of Country-Related Affect on Product Evaluations

Cathy Yi Chen, Pragya Mathur, Durairaj Maheswaran · Journal of Consumer Research · 2014 · 106 citations

, , +14

Who I am and how I think: The impact of self‐construal on the roles of internal and external reference prices in price evaluations

Cathy Yi Chen · Journal of Consumer Psychology · 2009 · 37 citations

, , +10

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