Journal of the Academy of Marketing Science · 2021 · 17 citations · 56 references
BusinessBehavioral SciencesMarketingBehavioral FinanceBehavioral Decision-makingConsumer CultureConsumer TheoryCross-cultural Consumer BehaviorCultural Influences On ConsumptionNormative InfluenceConstraintsCross-cultural Consumer Decision-makingDiscretionary ChoiceHousehold Purchase DecisionsNormative Influence ResistanceNormative Internalization
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