Concepedia

Shilpa Bagdare

SB

4

Publications

265

Citations

4

H-Index

2013

Active since

Affiliations

Science Club(Current)

Shilpa Bagdare is an author at Science Club specializing in consumer behavior, management, and marketing.

Top concepts

MarketingManagementConsumer BehaviorConsumer ResearchUser ExperienceCustomer SatisfactionHealthBusinessProduct ExperienceInteractive Marketing

Publications per year

2013–2016

4

Publications

4

Measuring retail customer experience

Shilpa Bagdare, Rajnish Jain · International Journal of Retail & Distribution Management · 2013 · 218 citations

Customer Experience, Customer Satisfaction, Customer Profiling +17

The Role of Country of Origin in Celebrity Endorsements: Integrating Effects of Brand Familiarity

Subhadip Roy, Shilpa Bagdare · Journal of Global Marketing · 2015 · 24 citations

International Marketing, Consumer Research, Brand Strategy +21

VISUALSCAPE: A Scale to Measure Visual Experience in Retailing

Shilpa Bagdare, Subhadip Roy · Services Marketing Quarterly · 2016 · 12 citations

Customer Experience, Customer Satisfaction, New Scale +15

Emotional Determinants of Retail Customer Experience

Shilpa Bagdare · International Journal of Marketing and Business Communication · 2015 · 11 citations

Customer Experience, Customer Satisfaction, Consumer Research +18

Rows per page

1–4 of 4