Jean‐Paul Berthon

Aesthetics and Ephemerality: Observing and Preserving the Luxury Brand

Pierre Berthon, Leyland Pitt, Michael Parent et al. · California Management Review · 2009 · 518 citations · Full text

Social Sciences, Art History, Brand Management +9

Going with the flow: Web sites and customer involvement

Deon Nel, Raymond van Niekerk, Jean‐Paul Berthon et al. · Internet Research · 1999 · 165 citations

Business, Marketing, Marketing Management +14

Changing channels: The impact of the internet on distribution strategy

Leyland Pitt, Pierre Berthon, Jean‐Paul Berthon · Business Horizons · 1999 · 120 citations

Business, Strategic Management, Strategy +12

The state of theory in three premier advertising journals: a research note

Leyland Pitt, Pierre Berthon, Albert Caruana et al. · International Journal of Advertising · 2005 · 32 citations · Full text

Business, Marketing, Psychology +8

e-Relationships for e-Readiness: Culture and corruption in international e-B2B

Pierre Berthon, Leyland Pitt, Jean‐Paul Berthon et al. · Industrial Marketing Management · 2007 · 30 citations · Full text

Business, Information Systems, Organizational Communication +3