Concepedia

Pelin Aksoy

PA

3

Publications

275

Citations

3

H-Index

2012

Active since

Affiliations

George Mason University(Current)

Ghent University

Radboud University Nijmegen

National Taiwan University

Pelin Aksoy is an author at George Mason University specializing in customer satisfaction, brand management, and interactive marketing.

Top concepts

Publications per year

2012–2013

3

Publications

3

Value fusion

Bart Larivière, Herm Joosten, Edward C. Malthouse et al. · Journal of service management · 2013 · 165 citations

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A Cross-national Investigation of the Satisfaction and Loyalty Linkage for Mobile Telecommunications Services across Eight Countries

Lerzan Aksoy, Alexander Buoye, Pelin Aksoy et al. · Journal of Interactive Marketing · 2012 · 92 citations

Value Fusion: The Blending of Consumer and Firm Value in the Distinct Context of Mobile Technologies and Social Media

Bart Larivière, Herm Joosten, Edward C. Malthouse et al. · SSRN Electronic Journal · 2013 · 18 citations · Full text

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