Peerapong Wongthahan

Industry 4.0 for Thai SMEs: Implementing Open Innovation as Innovation Capability Management

Phaninee Naruetharadhol, Wutthiya Aekthanate Srisathan, Nathatenee Gebsombut et al. · International Journal of Technology · 2022 · 32 citations · Full text

Management, Innovation Management, Strategic Management +14

Consumers’ Intention to Purchase Functional Non-Dairy Milk and Gender-Based Market Segmentation

Teerapong Pienwisetkaew, Peerapong Wongthahan, Phaninee Naruetharadhol et al. · Sustainability · 2022 · 24 citations · Full text

Public Health, Health Behavior, Marketing +16

How sauce color affects consumer emotional response and purchase intention: a structural equation modeling approach for sensory analysis

Chavis Ketkaew, Peerapong Wongthahan, Amporn Sae‐Eaw · British Food Journal · 2021 · 20 citations

Agriculture, Food Science, Marketing +17

Quality Improvement of Reduced‐Salt, Phosphate‐Free Fish Patties from Processed By‐Products of <scp>N</scp>ile Tilapia Using Textural Additives and Bioactive Rice Bran Compounds

Peerapong Wongthahan, Supawan Thawornchinsombut · Journal of Texture Studies · 2015 · 17 citations

Agriculture, Food Science, Nutritional Sciences +17

Sensory lexicon and relationships among brown colour, saltiness perception and sensory liking evaluated by regular users and culinary chefs: a case of soy sauces

Peerapong Wongthahan, Amporn Sae‐Eaw, Witoon Prinyawiwatkul · International Journal of Food Science & Technology · 2020 · 16 citations · Full text

Agriculture, Food Science, Nutritional Sciences +17