William J. Lundstrom

Author

Cleveland State University

Also Known As

W. J. Lundstrom, William J Lundstrom, William J. Lundstrom, William Lundstrom

Publications

1.7K

Citations

H-Index

Concepts

All Affiliations

Cleveland State University University of Mississippi Bridgewater State University Washington and Lee University Old Dominion University

About

William J. Lundstrom is an author at Cleveland State University specializing in management, marketing, and consumer research.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	15	19	1.4K
2	Business	10	10	854
3	Social Sciences	6	6	431
4	Education	4	4	109
5	Arts	1	1	15

William J. Lundstrom

Publications

1.6K

Citations

H-Index

Page 1

	Year	Citations
Conceptualization and Measurement of Consumer Satisfaction and Dissatisfaction William J. Lundstrom, H. Keith Hunt Journal of Marketing Research Customer SatisfactionConsumer SatisfactionService QualityManagementConsumer Research	1978	505
Sex Role Portrayals in Advertising William J. Lundstrom, Donald Sciglimpaglia Journal of Marketing Targeted AdvertisingConsumer ResearchSocial SciencesMedia StudiesGender Identity	1977	141
Identifying Successful Industrial Salesmen by Personality and Personal Characteristics Lawrence M. Lamont, William J. Lundstrom Journal of Marketing Research	1977	139
The Development of a Scale to Measure Consumer Discontent William J. Lundstrom, Lawrence M. Lamont Journal of Marketing Research Customer SatisfactionBehavioral SciencesConsumer DiscontentConsumer StudyInteractive Marketing	1976	117
Contemporary women′s evaluation of female role portrayals in advertising John B. Ford, Michael S. LaTour, William J. Lundstrom Journal of Consumer Marketing Gendered PerceptionUpscale Female SampleConsumer ResearchBrand StrategySocial Sciences	1991	93
Women in Advertisements: Retrospect and Prospect Roger A. Kerin, William J. Lundstrom, Donald Sciglimpaglia Journal of Advertising Gendered PerceptionTargeted AdvertisingConsumer ResearchSocial SciencesGender Disparity	1979	72
Identifying Successful Industrial Salesmen by Personality and Personal Characteristics Lawrence M. Lamont, William J. Lundstrom Journal of Marketing Research Customer SatisfactionSuccessful Industrial SalesmenPersonality PsychologyPersonal CharacteristicsIndustrial Salesmen	1977	64
Sex Role Portrayals in Advertising William J. Lundstrom, Donald Sciglimpaglia Journal of Marketing Targeted AdvertisingConsumer ResearchSocial SciencesMedia StudiesGender Identity	1977	57
Male Sex Roles in Magazine Advertising, 1959–1979 Gerald U. Skelly, William J. Lundstrom Journal of Communication Gender IdentityAdvertisingMagazine AdvertisingGender StudiesManagement	1981	56
Internationalizing the Marketing Curriculum: The Professional Marketer's Perspective William J. Lundstrom, David S. White, Camille P. Schuster Journal of Marketing Education International ManagementMarketing CurriculumAdvertisingCultural DifferencesInternational Marketing	1996	52

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