Concepedia

William J. Lundstrom

WJ

22

Publications

1.6K

Citations

16

H-Index

1973

Active since

Affiliations

Cleveland State University(Current)

University of Mississippi

Bridgewater State University

Washington and Lee University

Old Dominion University

William J. Lundstrom is an author at Cleveland State University specializing in management, marketing, and consumer research.

Top concepts

ManagementMarketingConsumer ResearchBusinessConsumer BehaviorAdvertisingGenderSocial SciencesMarketing CommunicationCulture

Publications per year

1973–2012

22

Publications

22

Conceptualization and Measurement of Consumer Satisfaction and Dissatisfaction

William J. Lundstrom, H. Keith Hunt · Journal of Marketing Research · 1978 · 505 citations

Customer Satisfaction, Consumer Satisfaction, Service Quality +6

Sex Role Portrayals in Advertising

William J. Lundstrom, Donald Sciglimpaglia · Journal of Marketing · 1977 · 141 citations

Targeted Advertising, Consumer Research, Social Sciences +17

Identifying Successful Industrial Salesmen by Personality and Personal Characteristics

Lawrence M. Lamont, William J. Lundstrom · Journal of Marketing Research · 1977 · 139 citations

The Development of a Scale to Measure Consumer Discontent

William J. Lundstrom, Lawrence M. Lamont · Journal of Marketing Research · 1976 · 117 citations

Customer Satisfaction, Behavioral Sciences, Consumer Discontent +14

Contemporary women′s evaluation of female role portrayals in advertising

John B. Ford, Michael S. LaTour, William J. Lundstrom · Journal of Consumer Marketing · 1991 · 93 citations

Gendered Perception, Upscale Female Sample, Consumer Research +21

Rows per page

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