Concepedia

Donald Sciglimpaglia

DS

Statistics

Publications

14

Citations

668

H-Index

11

Active since

1977

Affiliations

San Diego State University(Current)

California State University, San Marcos

University of Mississippi

Donald Sciglimpaglia is an author at San Diego State University specializing in marketing, advertising psychology, and social sciences.

Publications per year

1977–2021

14

Publications

14

The Influence of Cognitive Personality Traits and Demographics on Consumer Information Acquisition

Charles M. Schaninger, Donald Sciglimpaglia · Journal of Consumer Research · 1981 · 174 citations

Social Sciences, Psychology, Social Psychology +15

Sex Role Portrayals in Advertising

William J. Lundstrom, Donald Sciglimpaglia · Journal of Marketing · 1977 · 142 citations

Social Sciences, Communication, Marketing +12

Women in Advertisements: Retrospect and Prospect

Roger A. Kerin, William J. Lundstrom, Donald Sciglimpaglia · Journal of Advertising · 1979 · 72 citations

Business, Gender Studies, Marketing +10

Sex Role Portrayals in Advertising

William J. Lundstrom, Donald Sciglimpaglia · Journal of Marketing · 1977 · 58 citations

Social Sciences, Communication, Marketing +12

Using Peer Evaluations to Assess Individual Performances in Group Class Projects

James R. Beatty, Robert W. Haas, Donald Sciglimpaglia · Journal of Marketing Education · 1996 · 52 citations

Education, Educational Assessment, Group Work +12

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