Journal of Marketing · 1977 · 58 citations · 0 references
Social SciencesCommunicationMarketingAdvertisingGenderStereotypingAdvertising AudiencesAdvertising EthicsAdvertising PsychologyGender DiscriminationGender RolesSex DiscriminationAdvertising StereotypesSex Role StereotypesSex Role Stereotyping
Are women and men critical of the way they are shown in ads, and how does this affect their attitudes toward products?