Publication | Closed Access
Sex Role Portrayals in Advertising
141
Citations
7
References
1977
Year
Targeted AdvertisingConsumer ResearchSocial SciencesMedia StudiesGender IdentityGender StudiesManagementMarketing CommunicationOnline AdvertisingConsumer BehaviorCommercial SexPersuasionConsumer AppealSexual BehaviorMarketingAdvertisingSex Role PortrayalsAre WomenInteractive MarketingConsumer Attitude
Are women and men critical of the way they are shown in ads, and how does this affect their attitudes toward products?
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