Concepedia

Rajan Chandran

RC

9

Publications

318

Citations

9

H-Index

1981

Active since

Affiliations

Temple University(Current)

Rajan Chandran is an author at Temple University specializing in business, management, and marketing.

Top concepts

BusinessManagementMarketingGlobal StrategyBusiness StrategyTechnology TransferStrategic ManagementInternational BusinessInternational ManagementAdvertising

Publications per year

1981–2009

9

Publications

9

Resolving the Process vs. Product Innovation Dilemma: A Consumer Choice Theoretic Approach

Sriraman Bhoovaraghavan, Ashok Vasudevan, Rajan Chandran · Management Science · 1996 · 80 citations

Choice Theory, Consumer Research, Innovation Management +20

Reciprocity in International Business: A Study of Telecommunications Alliances and Contracts

Roger Kashlak, Rajan Chandran, C. Anthony Di Benedetto · Journal of International Business Studies · 1998 · 54 citations

International Management, Negotiation, Telecommunications Alliances +12

Managing knowledge in industrial markets: New dimensions and challenges

Richard A. Lancioni, Rajan Chandran · Industrial Marketing Management · 2009 · 49 citations

Knowledge Exchange, Business Intelligence, Knowledge Creation +9

Developing Creative Advertising Strategy for the Japanese Marketplace

C. Anthony Di Benedetto, Mariko Tamate, Rajan Chandran · Journal of Advertising Research · 1992 · 35 citations · Full text

Creative Strategy Development, International Advertising, Creative Advertising Strategy +10

Consumer Evaluations of Price and Promotional Restrictions—A Public Policy Perspective

Indrajit Sinha, Rajan Chandran, Srini S. Srinivasan · Journal of Public Policy & Marketing · 1999 · 29 citations

Consumer Uncertainty, Consumer Research, Consumer Evaluations +21

Rows per page

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