Concepedia

Mariko Tamate

MT

1

Publications

35

Citations

1

H-Index

1992

Active since

Affiliations

University of Rochester(Current)

Mariko Tamate is an author at University of Rochester specializing in management, marketing, and marketing strategy.

Top concepts

BusinessMarketingManagementAdvertisingBrand StrategyBrand AwarenessMarketing StrategyMarketing CommunicationInternational Advertising

Publications per year

1992–1992

1

Publications

1

Developing Creative Advertising Strategy for the Japanese Marketplace

C. Anthony Di Benedetto, Mariko Tamate, Rajan Chandran · Journal of Advertising Research · 1992 · 35 citations · Full text

Creative Strategy Development, International Advertising, Creative Advertising Strategy +10

Rows per page

1–1 of 1