Concepedia

Ashok Vasudevan

AV

1

Publications

80

Citations

1

H-Index

1996

Active since

Affiliations

University of Missouri–St. Louis(Current)

Ashok Vasudevan is an author at University of Missouri–St. Louis specializing in product management, technology transfer, and consumer research.

Top concepts

BusinessMarketingInnovationManagementConsumer ChoiceBusiness StrategyConsumer BehaviorConsumer ResearchIndustrial DesignMarketing Strategy

Publications per year

1996–1996

1

Publications

1

Resolving the Process vs. Product Innovation Dilemma: A Consumer Choice Theoretic Approach

Sriraman Bhoovaraghavan, Ashok Vasudevan, Rajan Chandran · Management Science · 1996 · 80 citations

Choice Theory, Consumer Research, Innovation Management +20

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