Concepedia

Sven Reinecke

SR

Statistics

Publications

4

Citations

323

H-Index

4

Active since

2007

Affiliations

University of St.Gallen(Current)

Imperial College London

Sven Reinecke is an author at University of St.Gallen specializing in marketing strategy, marketing, and marketing management.

Publications per year

2007–2022

4

Publications

4

Artificial Intelligence and Machine Learning: Exploring drivers, barriers, and future developments in marketing management

Gioia V. Volkmar, Peter Mathias Fischer, Sven Reinecke · Journal of Business Research · 2022 · 143 citations · Full text

Business, Marketing, Marketing Management +13

The Model-Size Effect on Traditional and Modified Tests of Covariance Structures

Walter Herzog, Anne Boomsma, Sven Reinecke · Structural Equation Modeling A Multidisciplinary Journal · 2007 · 115 citations · Full text

Social Sciences, Biostatistics, Experimental Design +15

Managerial Empathy Facilitates Egocentric Predictions of Consumer Preferences

Johannes Hattula, Walter Herzog, Darren W. Dahl et al. · Journal of Marketing Research · 2014 · 46 citations

Business, Marketing, Marketing Management +10

Is more always better? An investigation into the relationship between marketing influence and managers' market intelligence dissemination

Johannes Hattula, Christian Schmitz, Martin H. Schmidt et al. · International Journal of Research in Marketing · 2015 · 19 citations

Management, Marketing, Marketing Management +11

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