Concepedia
Statistics
Publications
3
Citations
258
H-Index
Active since
2016
Affiliations
University of St.Gallen(Current)
Centre National de la Recherche Scientifique
Institut d'Economie Scientifique Et de Gestion
Peter Mathias Fischer is an author at University of St.Gallen specializing in business, country-of-origin bias, and marketing.
Publications per year
2016–2022
Artificial Intelligence and Machine Learning: Exploring drivers, barriers, and future developments in marketing management
Gioia V. Volkmar, Peter Mathias Fischer, Sven Reinecke · Journal of Business Research · 2022 · 143 citations · Full text
Business, Marketing, Marketing Management +13
Disentangling country-of-origin effects: the interplay of product ethnicity, national identity, and consumer ethnocentrism
Peter Mathias Fischer, Katharina Petra Zeugner‐Roth · Marketing Letters · 2016 · 92 citations
Business, International Business, Marketing +16
Pride and prejudice: Unraveling and mitigating domestic country bias
Peter Mathias Fischer, Katharina Petra Zeugner‐Roth, Constantine S. Katsikeas et al. · Journal of International Business Studies · 2022 · 23 citations · Full text
Social Sciences, Social Psychology, Discrimination +11
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