Marketing Letters · 2016 · 92 citations · 54 references
BusinessInternational BusinessMarketingGlobalizationInternational MarketingCross-cultural Consumer BehaviorCultural IdentityCultural Influences On ConsumptionEthnic GroupsEthnocentrismNational IdentityConsumer EthnocentrismCountry-of-origin AssociationsCountry-of-origin BiasCountry-of-origin ImageCross-cultural Consumer AttitudesMulticultural Consumer BehaviorStereotyping Based On National OriginTransnational Consumer Behavior
54
Multiple regression: testing and interpreting interactions
Choice Reviews Online · 1992 · 37.2K citations
Identity Theory and Social Identity Theory
Jan E. Stets, Peter J. Burke · Social Psychology Quarterly · 2000 · 4.3K citations
Social identity and intergroup behaviour
Henri Tajfel · Social Science Information · 1974 · 4K citations