Is more always better? An investigation into the relationship between marketing influence and managers' market intelligence dissemination - Concepedia

Concepedia

Publication | Closed Access

Is more always better? An investigation into the relationship between marketing influence and managers' market intelligence dissemination

19

Citations

45

References

2015

Year

Johannes Hattula, Christian Schmitz, Martin H. Schmidt, Sven Reinecke

International Journal of Research in Marketing

Market Intelligence DisseminationBusiness IntelligenceManagementConsumer ResearchMarketing CommunicationBusinessSocial InfluenceBusiness StrategyMarketing ManagementMarketingInfluence Model

References

	Year	Citations

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