Concepedia

Dong Hoo Kim

DH

5

Publications

217

Citations

5

H-Index

2019

Active since

Affiliations

Inha University(Current)

Rowan University

Dart Center for Journalism and Trauma

University of Oklahoma

Kookmin University

Dong Hoo Kim is an author at Inha University specializing in management, marketing communication, and social influence.

Top concepts

ManagementBusinessMarketingAdvertisingSocial InfluenceConsumer ResearchMarketing CommunicationOrganizational BehaviorCultureBranding

Publications per year

2019–2020

5

Publications

5

Mobile payment service usage: U.S. consumers’ motivations and intentions

Jong-Hyuok Jung, Eunseon Kwon, Dong Hoo Kim · Computers in Human Behavior Reports · 2020 · 103 citations · Full text

Surviving a Crisis: How Crisis Type and Psychological Distance Can Inform Corporate Crisis Responses

So Young Lee, Yoon Hi Sung, Dongwon Choi et al. · Journal of Business Ethics · 2019 · 44 citations

Psychological Distance, Risk Communication, Crisis Communication +7

Facebook ads not working in the same way: The effect of cultural orientation and message construals on consumer response to social media ads

Yoon Hi Sung, Dong Hoo Kim, Dongwon Choi et al. · Telematics and Informatics · 2020 · 26 citations

Culture, Facebook Ads, Social Media +11

“I'll donate money today and time tomorrow”: The moderating role of attitude toward nonprofit organizations on donation intention

Doori Song, Dong Hoo Kim · International Journal of Nonprofit and Voluntary Sector Marketing · 2019 · 23 citations

Behavioral Decision Making, Money Today, Social Psychology +23

Distance matters: the effects of self-brand connections and construal levels on ad responses

So Young Lee, Chan Yun Yoo, Dong Hoo Kim et al. · International Journal of Advertising · 2020 · 21 citations

Consumer Research, Brand Strategy, Psychology +20

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