Concepedia

Eunseon Kwon

EK

4

Publications

246

Citations

4

H-Index

2015

Active since

Affiliations

University of Missouri(Current)

Texas Christian University

Eunseon Kwon is an author at University of Missouri specializing in advertising, communication, and interactive marketing.

Top concepts

MarketingManagementAdvertisingCommunicationInteractive MarketingArtsBrandingJournalismPersuasionSocial Media

Publications per year

2015–2022

4

Publications

4

Mobile payment service usage: U.S. consumers’ motivations and intentions

Jong-Hyuok Jung, Eunseon Kwon, Dong Hoo Kim · Computers in Human Behavior Reports · 2020 · 103 citations · Full text

A narrative approach for overcoming the message credibility problem in green advertising

eunjin Kim, Heather Shoenberger, Eunseon Kwon et al. · Journal of Business Research · 2022 · 73 citations

Advertising, Green Marketing, Message Credibility Problem +7

Brand Image Congruence Through Sponsorship of Sporting Events: A Reinquiry of Gwinner and Eaton (1999)

Eunseon Kwon, S. Ratneshwar, eunjin Kim · Journal of Advertising · 2015 · 36 citations

Consumers' Social Media Advocacy Behaviors Regarding Luxury Brands: An Explanatory Framework

Eunseon Kwon, S. Ratneshwar, Esther Thorson · Journal of Interactive Advertising · 2017 · 34 citations

Brand Meanings, Digital Marketing, Emotional Marketing +26

Rows per page

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