Paying for Privacy: Pay-or-Tracking Walls

The Effect of Online Privacy Information on Purchasing Behavior: An Experimental Study

Janice Tsai, Serge Egelman, Lorrie Faith Cranor et al. · Information Systems Research · 2010 · 872 citations

Business, Marketing, Retail Management +15

Strategic Bundling of Products and Prices: A New Synthesis for Marketing

Stefan Stremersch, Gerard J. Tellis · Journal of Marketing · 2002 · 786 citations

Business, Marketing, Marketing Management +7

Third-Party Web Tracking: Policy and Technology

Jonathan Mayer, John C. Mitchell · 2012 · 495 citations

Business, Information Systems, Public Policy +16

Consumer Privacy Choice in Online Advertising: Who Opts Out and at What Cost to Industry?

Garrett Johnson, Scott K. Shriver, Shaoyin Du · Marketing Science · 2020 · 230 citations

Business, Marketing, Marketing Management +16

Moving from Free to Fee: How Online Firms Market to Change Their Business Model Successfully

Koen Pauwels, Allen M. Weiss · Journal of Marketing · 2008 · 189 citations

Management, Marketing, Marketing Management +16